ideas Volume 1, Winter 2017


Welcome to ideas

As many of you know, in January of this year Shastan and I became the stewards of SmithCFI’s 70+ year legacy as one of Portland’s leading workplace services providers. As industry “outsiders,” the last year has been exciting and informative as we’ve been brought up to speed by our amazing team and industry partners. We have had an opportunity to meet with many of our RAD partners (real estate, architecture and design) but are not done making the rounds to get to know each of you personally and listen intently. Recently we’ve deployed some surveys created by our marketing agency to dig deeper into our market position, brand perception and where opportunities to further provide value to our clients and partners exist. Early in 2017 we will have some exciting updates to share with you in regards to our brand and services.

LookbookCraig Hawker